Industry News
Building a More Profitable Website
The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...
Using Fear to Your Advantage in Leadership
There you are, standing at the helm of your sailboat in the midst of the worst storm of your life. You hold tight to the wheel as the boat flies...
A Dealer’s Perspective on Video SEO
I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...
Your Best New Marketing Tool—The Truth
At no other time in history have auto dealers had more options, channels, and media to promote their business to the public. And while these...
What Can We Learn from this Election?
So what did we learn from this past presidential election? And no, this is not an article about whose politics best suit the needs of our country....
How to Create Your Own Service Revenue
Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...
Improved Service Lines Improve Bottom Lines
Since the auto industry’s recent financial crisis, dealerships have been slow in rebuilding business. Although sales were good for 2011, they fell...
Domain Names and Online Marketing
Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...
Behold! A Way to Turn Warranty Expirations Into Service Gold
I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...
The Revolution of Mobile Apps in Today’s Automotive Industry
Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...
Automotive Convention Circuit for 2012/2013 Season
Conferences, conventions, seminars, boot camps, workshops, training…No matter what you call them, the auto industry has plenty. Having attended many...
Seven Business Questions You Can Answer With Call Tracking Insights
It’s inescapable — we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to...