Industry News

q-a-a-with-test-drive-generator.jpg

Q & A with Test Drive Generator

Dealer Marketing Magazine publisher, Brett Stevenson interviewed Test Drive Generator CEO, Bryan Dawson, to talk about his company’s innovative new...

ava-artificial-intelligence-software-is-altering-the-auto-industry.jpg

AVA Artificial Intelligence Software Is Altering the Auto Industry

The hundreds of auto dealers who have signed up for AVA lead follow-up technology are reporting great improvement and increases in sales due to AVA....

auto-dealership-sales-training-for-a-new-era.jpg

Auto Dealership Sales Training for a New Era

Auto dealerships have been sending their employees to sales training for many years and traditional sales training is still indispensable for auto...

parts-for-profitwhat-a-dealer-needs-to-know.jpg

Parts for Profit—What a Dealer Needs to Know

I am writing this article for you, the dealer. It is your money that I am writing about—all the capital you have invested, and the lack of...

dealers-must-heed-dodd-frank-act-component-requiring-changes-to-adverse-action-risk-based-pricing-notices-to-ensure-compliance.jpg

Dealers Must Heed Dodd-Frank Act Component Requiring Changes to Adverse Action, Risk-Based Pricing Notices to Ensure Compliance

CRYSTAL LAKE, IL, July 11, 2011 – Dodd-Frank Act rule changes effective July 21 will require that additional information must be provided to both...

what-experience-tells-us-about-retention-marketing-costs.jpg

What Experience Tells Us About Retention Marketing Costs

The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...

leverage-your-resources-to-overcome-objections-2.jpg

Leverage Your Resources to Overcome Objections

How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a...

investigation-1623681081011.jpeg

The Truth About Online Advertising

Online advertising has developed a definite limp in some people’s eyes. The Google Classifieds approach is definitely not everybody’s favorite...

increase-graph-1623750435739.jpeg

Increasing Consumer Traffic

F&I productivity requires opportunities. Opportunities are closed sales that come from the sales department. In short it all begins with floor...

1623768123921.png

The Keys To Success For Buy Here, Pay Here Dealers

The mortgage mess and the deepening economic malaise may dampen sales for franchised dealers, but not necessarily for buy here, pay here stores. This...

its-11-0-clock-do-you-know-where-your-demo-plates-are.jpg

It's 11 0 clock. Do You Know Where Your Demo Plates Are?

Heading back to my hotel at 11 O clock after a long frustrating day on the road, I was driving south in the left lane. Suddenly a car pushed by me on...

Stay Ahead of the Curve

Get exclusive insights, expert advice, and the latest trends in automotive marketing delivered straight to your inbox.

Join over 10,000 automotive professionals