Industry News

Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...

I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...

Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...

Conferences, conventions, seminars, boot camps, workshops, training…No matter what you call them, the auto industry has plenty. Having attended many...

It’s inescapable — we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to...

While most dealerships offer some degree of prepaid maintenance (PPM) or complimentary dealer and OEM maintenance plans, many questions how effective...

Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...

Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...

In numerous speeches, seminars, and interviews over the last decade, I've repeated a central theme that resonates at the core of my personal and...

According to industry experts, the average dealer closes about seven percent of their internet leads, but close their first-party leads at more...

Dealer Marketing Magazine publisher, Brett Stevenson interviewed Test Drive Generator CEO, Bryan Dawson, to talk about his company’s innovative new...