Industry News
Is Your “Open Floor” Showing Potential Customers the Open Door?
Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...
How to Update Your Auto Body Shop for the Long Haul
Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...
Is Your Dealership Ready for the Real-Time Shopper?
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...
Your Technology Doesn’t Sell Cars, You Do!
In numerous speeches, seminars, and interviews over the last decade, I've repeated a central theme that resonates at the core of my personal and...
For Stronger First Party Leads—Think Action!
According to industry experts, the average dealer closes about seven percent of their internet leads, but close their first-party leads at more...
Q & A with Test Drive Generator
Dealer Marketing Magazine publisher, Brett Stevenson interviewed Test Drive Generator CEO, Bryan Dawson, to talk about his company’s innovative new...
AVA Artificial Intelligence Software Is Altering the Auto Industry
The hundreds of auto dealers who have signed up for AVA lead follow-up technology are reporting great improvement and increases in sales due to AVA....
Auto Dealership Sales Training for a New Era
Auto dealerships have been sending their employees to sales training for many years and traditional sales training is still indispensable for auto...
Parts for Profit—What a Dealer Needs to Know
I am writing this article for you, the dealer. It is your money that I am writing about—all the capital you have invested, and the lack of...
Dealers Must Heed Dodd-Frank Act Component Requiring Changes to Adverse Action, Risk-Based Pricing Notices to Ensure Compliance
CRYSTAL LAKE, IL, July 11, 2011 – Dodd-Frank Act rule changes effective July 21 will require that additional information must be provided to both...
What Experience Tells Us About Retention Marketing Costs
The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...
Leverage Your Resources to Overcome Objections
How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a...