Industry News

Clarkston, Mich. (Sept. 5, 2013) – Dealer Concepts, a leader in providing innovative customer retention and marketing programs, today announced...

Objections are as much a part of your job as they are for any judge in a courtroom. For sales pros, they’re the reasons customers don’t want to...

By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...

Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...

Would you agree that customer retention is an important goal? Designed to retain customers — to keep them from drifting to other dealerships or the...

Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...

A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...

It’s a challenge every car dealership is familiar with: salespeople who make a great impression during the hiring process but fail to deliver once...

Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...

The mobile wave isn’t at a tipping-point, it’s tipped, hard. Sometimes I feel like I read as many new studies about the explosive growth in...

For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...

In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...