Industry News

Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on...

2014 is upon us, and savvy dealer marketers are looking ahead to better understand the most important trends impacting them and affecting their...

The idea of artificial intelligence is still not yet completely digested by everyone. Or, will it ever be? At least so say most bloggers and...

IRVINE, CA, October 11, 2013 — Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture...

Advertising your car dealership online is likely a marketing tactic you're already familiar with. So it's probably time to promote your business on...

With thousands of websites and blogs vying for the same high ranking on Google’s search results, great content just isn’t cutting it anymore. While...

Since its advent, video has been the mainstay of advertising for modern car dealers. Through television, video gives dealers a unique, personal...

As the internet becomes an even bigger part of our lives, businesses of all types will have to keep adapting and embracing certain trends. There...

How great is your customer service? How is your customer satisfaction? These are fairly common questions when it comes to marketing folks, and I'm...

In the nearly five years that I’ve served as internet sales manager for Gary Lang Auto Group, we’ve worked very hard to attract and convert more...

Google calls today’s modern digital consumer Generation C. This generation is not bound by an age demographic, instead they are bound by their use...

If you were born between 1980 and 1994, you might not like what you’re about to read. If you start to read it and your blood begins to boil, at...