Industry News
Video Marketing and the New Internet Landscape
I was pumping gas the other day and there was a video playing on the pump; at the grocery store they had a screen playing the news while people...
Targeting In-Market Shoppers with Big Data
In the “Good old days," automotive advertising was as simple as defining a specific demographic to target and buying a TV, radio, or print media plan...
The Future of Video Marketing with Scott Toland
For this month’s video marketing profile, I interviewed Scott Toland, president of The Toland Group, whose automotive marketing career started back...
How to Know Your Consumers Better than They Know Themselves—the Future Demands It
Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...
Becoming a Now Dealership
Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...
SEO Predictions for 2014
If you know anything about search engine optimization, you know that the laws of the land change frequently. While the big picture things usually...
AutoAlert Releases Mobile App
IRVINE, CA, November 4, 2013 – Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture...
Three Uncommon Retention Elements
Over the last three months, we’ve examined the topic of retention. First, we looked at a new way to measure and increase retention using outcomes...
Beware the Automotive SEO Snake Oil
Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on...
Top 6 Tech and Marketing Trends for Dealer Marketers in 2014
2014 is upon us, and savvy dealer marketers are looking ahead to better understand the most important trends impacting them and affecting their...
Who’s Liable for Driverless Car Crashes?
The idea of artificial intelligence is still not yet completely digested by everyone. Or, will it ever be? At least so say most bloggers and...
AutoAlert Named One of Fastest-Growing Private Companies
IRVINE, CA, October 11, 2013 — Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture...