Industry News
Marketing to Women in the Dealer World She Loves Her Mobile Device
In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the...
Attention Car Dealers...How Is Your Internal Online Reputation?
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...
Online Marketing to Reach Today's Consumers
The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...
How Dealerships Can Use PPC To Build Brand Awareness and Exposure
These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your...
CFPB and F&I eMenus
New fair lending requirements that affect automobile dealerships were issued by the Consumer Financial Protection Bureau (CFPB) last year. While...
LotLinx Welcomes Industry Leader Dean Evans as CEO
Previous CMO of Subaru of America and Dealer.com boasts over two decades of strategic marketing experience and a track record of phenomenal...
Today’s Consumers Shop Differently—Dealers Need to Change Too
Today, search engine marketing (SEM) represents 55% of the typical dealership’s total ad spend. Yet, dealers are not getting the results they want....
Reaching Your VSC Superfans
It’s official. People love their cars and want to protect them. Not only has demand for new and used vehicles remained strong, a recent research...
Yesterday's Sales Tactics Vs. Today's Buyers
There is a huge disconnect between today’s car salesperson and today’s car buyer, and I have just experienced it. I’m looking for a specific car –a...
Advanced PPC Geo-targeting to Drive More Sales
No doubt your dealership has been spending a portion of your advertising budget in paid search advertising. You probably have fairly reasonable...
Subaru of America, Inc. Announces Departure of Chief Marketing Officer Dean Evans
Cherry Hill, N.J., May 2, 2014 — Subaru of America, Inc. today announced the departure of Dean Evans the company’s chief marketing officer. Evans...
Has Any Customer Ever Said They Wanted to Buy this Way?
It’s been over 20 years since I was a car salesman. I loved being a car salesman, and I was good at it. Still, I left the business. One reason that...