Industry News

If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...

As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...

SEATTLE, WA, January 24, 2013 – The Technology Leadership Award winners have been announced in 11 categories by Dealer Marketing Magazine. The awards...

2012 was a watershed year in automotive digital marketing, as marketing automation systems became more common, enabling users to send a higher volume...

General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...

The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...

There you are, standing at the helm of your sailboat in the midst of the worst storm of your life. You hold tight to the wheel as the boat flies...

I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...

At no other time in history have auto dealers had more options, channels, and media to promote their business to the public. And while these...

So what did we learn from this past presidential election? And no, this is not an article about whose politics best suit the needs of our country....

Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...

Since the auto industry’s recent financial crisis, dealerships have been slow in rebuilding business. Although sales were good for 2011, they fell...