Commentary
Google's New Algorithm: Float like a Hummingbird or Sting like a Bee?
We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing...
Professional Networking as a Competitive Advantage for Car Dealers
Last week I had the honor and privilege of speaking at the Automotive Leadership Roundtable. As each of the previous ALR events have been, the...
Drink Up! There Is Only A Little Urine in the Wine
If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are...
The Showroom Shuffle
Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course, that was before...
Top Tips from Social Media Award Winning Dealers
Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...
Team Building Ideas That Aren't Lame
The terms “team building” and “ice breaker” are enough to strike fear into the hearts of employees everywhere. These activities are usually awkward...
Service Apps: the Automotive Retail App
Ask some dealers about mobile apps and they'll talk to you about ‘Angry Birds’ or ‘Words with Friends.’ Other dealers agree that there’s some...
Want Sales From Social Media
Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a...
Service is Your Best Showroom
The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...
How to Personalize your Dealer Website and Gain a Competitive Advantage
With social networking at the forefront of society, people have become accustomed to receiving information instantly. Everything from status updates,...
Content Marketing for Small Auto Dealerships
As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...
Using Fear to Your Advantage in Leadership
There you are, standing at the helm of your sailboat in the midst of the worst storm of your life. You hold tight to the wheel as the boat flies...