Commentary
Want Sales From Social Media
Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a...
Service is Your Best Showroom
The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...
How to Personalize your Dealer Website and Gain a Competitive Advantage
With social networking at the forefront of society, people have become accustomed to receiving information instantly. Everything from status updates,...
Content Marketing for Small Auto Dealerships
As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...
Using Fear to Your Advantage in Leadership
There you are, standing at the helm of your sailboat in the midst of the worst storm of your life. You hold tight to the wheel as the boat flies...
A Dealer’s Perspective on Video SEO
I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...
What Can We Learn from this Election?
So what did we learn from this past presidential election? And no, this is not an article about whose politics best suit the needs of our country....
The Revolution of Mobile Apps in Today’s Automotive Industry
Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...
Seven Business Questions You Can Answer With Call Tracking Insights
It’s inescapable — we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to...
Is Your “Open Floor” Showing Potential Customers the Open Door?
Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...
Is Your Dealership Ready for the Real-Time Shopper?
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...
Your Technology Doesn’t Sell Cars, You Do!
In numerous speeches, seminars, and interviews over the last decade, I've repeated a central theme that resonates at the core of my personal and...