Marketing
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
3 Years of Hispanic Car Buying Preferences Trends
In my last article, I touched on a few trends that we are starting to see after 3 years of doing our Hispanic Car Buying Preferences surveys. This...
The 4 Must-Haves for Any Company Rebrand
Your company’s story and messaging are the core of everything: it’s how you market, how you sell, and how you retain loyal customers. The story is...
Hispanic Car Buying Preferences
Most people these days can be found on one social media site or another spending countless hours looking at whatever pops up that piques their...
Building Integrations for Automotive: An AdTech and MarTech Journey
Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of...
Live Launches: Commitment to Innovation
Live product launches have become an innovative marketing strategy aimed at creating hype around the introduction of new products and technologies to...
Community Minded Marketing Strategy
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you...
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents)
PART 1 Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. Why? Because from Google’s point of...
Building Summits: Creating value through Networks
We sat down with Pam Walter, the VP of Business Development for Thought Leadership Summits, the producer of CXAUTO Summit Series and Founder of...
The Rise in Consumer Streaming Services: New Vehicle Shopping Trends Align
The theme of this series of articles is one of disruption within and affecting the automotive business. This article is intended to explore the...
Fixed Operations Marketing: The Revolution
I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile...