Marketing
The Rise in Consumer Streaming Services: New Vehicle Shopping Trends Align
The theme of this series of articles is one of disruption within and affecting the automotive business. This article is intended to explore the...
Fixed Operations Marketing: The Revolution
I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile...
Connected Television Represents A Great Disruptive Opportunity for Dealers
It is estimated that 39% of adults are watching video on a CTV device on a daily basis. This is up from 31% back in 2019 according to data from...
A Career of Disruption
Please allow me to introduce myself. My name is Owen Moon, CEO of FIXED OPS DIGITAL and a new Expert Panel Contributor for Dealer Marketing...
Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
How Marketing and Accounting Play Powerfully as a Team
Within my own career journey, I worked at a high-line auto group based out of the New York Market. Originally when I took the role, the group had an...
Dealer Marketing: Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
The Not-So-Hidden Gold Mine That Could Increase Dealership Revenue Instantly
A customer for life goes a long way in automotive. It’s not just the vehicle purchase, it’s everything that comes with it: maintenance, service,...
Dealership Websites: Embracing & Implementing Change an Interview with 321 Ignition
The automotive industry has certainly been hit hard by the pandemic resulting in everchanging ways of how car shoppers are shopping. This calls for...
No Third-Party Cookie Data? How Dealers Can Leverage Marketing
Third-party cookies have slowly phased out of the internet for years with stricter privacy regulations taking effect in Europe and several different...
RIP Facebook Marketplace for Dealers?
Facebook Marketplace underwent some changes in September and no longer lists vehicles from partner catalog feeds. This includes the entire...
5 Keys to Get More Customer Referrals
We all know that referrals represent our greatest opportunity for peak profits and predicable growth. As Mark Zuckerberg has acknowledged, There is...
