Marketing

The Automotive Website Tragedy Still Exists and Frankly, I’m Shocked
We’re halfway through 2021 and we’re still seeing website tragedies in automotive. And yes, it really is a tragedy. When a dealership spends that...

A Guide to Getting More From Your Digital Retailing Tools
When I joined the automotive industry, the Chevrolet Celebrity was the top-selling car in the U.S. A lot has changed in the intervening 35 years....

Combat Your Cookieless Future by Creating Your Own First-Party
You’ve seen it and have read the headlines circulating your feeds and emails. The topic about a cookieless future. And while yes this can be jarring...

Building Customer Relationships with Tactile Action-Based Marketing
If you’re like most dealers, you invest thousands of dollars each month into various marketing channels. Some of which you may be deploying right...

Dealership Inventory Crisis: Marketing Lessons From the COVID-19 Crisis
It’s obvious that fluctuations in inventory are going to dominate the automotive narrative for the rest of 2021. And while it seems like we’ve just...

Reputation is Everything. Hispanic Car Buying Preferences Survey Review
In my first article on Hispanic Car Buying Preferences, I gave a broad overview of our 2020 and 2021 surveys. For this article, I will focus on...

3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations...

2021: Will Your Car Dealership Go From Success to Hot Mess?
I’m not one to sugarcoat a crisis, but the pandemic has created at least one happy consequence for car dealers — vehicle shortages. With people...

Scarcity is The Best Thing to Happen
Right now vehicles are selling at all-time record profits, salespeople are able to make a good living, and store net profitability is more than most...

One Size Does Not Fit All: The Importance of VIN-level Targeting
It’s always exciting when you purchase a one-size-fits-all shirt: it serves many purposes, anyone in your family can sport it, and you don’t have to...

Did You Know This? Latest Hispanic Car Buying Preferences
There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in...

Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
Let's finally talk about it. The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology...