Marketing
A Facebook Ad Secret to Find Your "Next Ready to Buy" Customer
If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However,...
The Pandemic's Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital...
4 Best Dealership Practices to Navigate an Uncertain Market
The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight...
Making the Most of Web Traffic During COVID-19
Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and...
Newly Released Research Reveals An Emergence of New Automotive Markets
As a company that lives and breathes data, we turn to the numbers in times of uncertainty. When we need answers, we rely on data, not gut, to guide...
An Automotive Service Center Marketing Secret Using Google Reviews
Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to...
A Roundup of Google’s Latest Best Practices for Your Dealership
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate...
Using “Search” for Car Dealers
It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their...
How Will the COVID-19 Pandemic Change the Way Dealers Market to Customers?
In the early months of 2020, many auto industry observers believed the industry would be looking at an annual pace of approximately 16.5 million new...
Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles — whether it’s due to an expiring lease, delayed upgrade, or repair...
Grow Your Base Through Conquest
Humans are born to compete. As far back as ancient times, when we competed over every available resource as a matter of life and death, the idea that...
Podcasting Provides New Opportunities for Local Auto Dealers
From nationally-known shows like Joe Rogan and Ben Shapiro to niche programs catering to a specific audience, podcasts are officially a thing. As of...
