Marketing
Reshape Your Marketing Efforts Using Audience Segmentation
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership;...
Profitability: Rethink How You Approach Service Marketing
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian –...
How SEO will Help your Car Dealership Improve Sales
What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search...
How Influencer Marketing Helps Boost Brand and Dealership Growth
Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance — especially in...
3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s...
Video Campaigns: The High-Performance Marketing Solution for Automotive Retail
The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising...
How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond
The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to...
How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the...
Automotive Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors
New York, NY — September 22, 2018 — Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store...
Client Command Announces Issuance of U.S. Patent for Marketing Technology Platform
Cumming, GA — September 19, 2018 — Client Command, an automotive marketing technology company focused on engaging Active Shoppers™, today announced...
Affinitiv Completes Acquisition to Create a Full-Service Automotive Marketing Platform
Chicago — September 17, 2018 — Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry-leading...
5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook....