Marketing
To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their...
5 Techniques to Fine-Tune Your Dealership CRM
Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety...
How to Avoid the 4 Common Dealership Mistakes When Running SEM Campaigns
For a carefully considered purchase like a vehicle, the internet is a dream come true. All of the information that a shopper could want is out there:...
Dealers’ High Demand for AI-Driven Marketing Solutions Fuels Outsell’s Growth in Q1 2018
Minneapolis — May 10, 2018 — Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today...
How Consumer-Identity Data Revolutionizes Automotive Marketing
Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will...
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...
3 Reasons Why Dealerships Should Shift to a Single View of the Customer
Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...
Dealer.com Awarded TAG Certified Against Fraud Seal, Reinforcing Automotive Industry Leadership in Ad Fraud Prevention
Burlington, VT — April 11, 2018 — Premier digital marketing partner Dealer.com has joined a group of elite companies to earn the Certified Against...
Does Your Online Presence Do Your Dealership Justice?
Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches...
Curaytor Announces Curaytor Brain, Digital Marketing Database With Thousands of Facebook Ads and Emails to Help Small Businesses Grow
Boston — March 27, 2018 (GLOBE NEWSWIRE) — Curaytor, a full-service digital marketing company that helps small businesses grow, today announces the...
Is Bad Translation Technology Keeping You From Connecting With Spanish-Speaking Customers?
Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English...
The Client Command Platform Wins 2018 AWA for Marketing Automation Platform
Cumming, GA — March 26, 2018 — Client Command, the automotive marketing leader in turning active shoppers™ into real customers, is excited to...