Marketing
Digital Marketing: Don't Count Your Clicks Before They Hatch
The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing...
Hurricane Harvey Made Us Go All In on Digital Marketing . . . and We Had a Record Month
Hurricane Harvey hit the Houston area in late August as a Category 4 storm, dropping more than 40 inches of rain in four days, resulting in...
I'm a Millennial: Here's How I Want You to Sell Me a Car
I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...
Fuel Your Digital Marketing With Seasonal Data About Consumers
Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the...
Make Local Search a Priority in Your Marketing Strategy
According to by BIA/Kelsey’s “Insights into Local Advertising — Automotive Vertical” report, automotive dealers and manufacturers are projected to...
How to Leverage Geofencing to Boost Conquest Sales
Achieving vehicle sales and service goals is becoming increasingly difficult. Your current customers may be looking at other options, while those...
Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Dealers and Manufacturers
Chicago — December 5, 2017 — Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships,...
Customer Data: Is Double Entry Dragging Down Your Bottom Line?
Remember the game “telephone” you played in elementary school? Everyone sat in a circle, and the first player whispered a phrase in the next player’s...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
Artificial Intelligence Lets You Focus on the Work That Really Matters
When it comes to implementing new technology on your dealership website, there can be a learning curve. Every change requires understanding a new...
Is Your Dealership's Video Marketing Relevant to Its Target Audience?
If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience....
How Programmatic Video Marketing Makes Consumers Laugh, Cry, and Then Buy
As programmatic spending continues to rise through 2017, video accounts for a healthy percentage. Infrastructure and creative tech for programmatic...