Marketing
Outsell Reveals New AI-Driven Marketing Automation Platform for Automotive at NADA
Minneapolis — March 23, 2018 — Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today a...
CarGurus Launches High-Efficiency Search Engine Marketing Product for Dealerships
Las Vegas — March 23, 2018 — Today at the National Automobile Dealer Association Show (NADA), CarGurus (Nasdaq:CARG), a leading online automotive...
Digital Air Strike Acquires Intelligent Messaging Platform, Path Chat
Scottsdale, AZ — March 21, 2018 — Digital Air Strike, the leading social media, reputation management, and digital engagement company, today...
What the Real Estate Industry Can Teach Dealers About Social Media
Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and...
myKaarma Launches SmartAssist AI Technology for Dealership Service Departments
Long Beach, CA — March 13, 2018 — myKaarma, software that helps dealerships communicate better with their customers at every stage of the service...
Take Your Data-Driven Marketing to the Next Level
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept,...
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...
4 Questions to Ask Before Celebrating a Marketing Success
It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40%...
How to Leverage Data to Create More Service Department Opportunity
You worked hard to build your relationships with customers — you know their cars inside and out. Naturally, they’ll come to you when they need...
5 Steps to Digital Marketing Domination
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...
Promotion Extensions: Google's New Digital Marketing Superhero
As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto...
How Personalized Marketing Tailors the Experience to the Consumer
As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where...