Marketing
Social Media and SEO Give the Best Return for Automotive Marketers
Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the...
August Q&A: Take a Closer Look at Your SEO and Search Strategy
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a...
4 Reasons to Update Your Dealership's Communication Tools
It’s no surprise that communicating with your customers is the best way to receive repeat business; however, have you ever considered using contact...
3 Ways to Use Technology to Improve Your Sales Incentive Programs
The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...
5 Steps to Automotive Digital Marketing Success
The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...
How to Build a Killer Social Media Strategy for Your Dealership
Did you know that 70% of people in the U.S. have a profile on at least one social network? This means that the vast majority of your potential...
A Dealer's Guide to Marketing: AI, Machine Learning, and Predictive Analytics
If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...
Big Data Keeps Your Dealership a Step Ahead of the Customer
The topic of big data is one most non-technical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at...
4 Steps to Gear Up Your Marketing Strategy for Baby Boomers
The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...
5 Reasons Animated Videos Are the Most Effective Marketing Media Today
Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...
4 Steps To Make SEO Bring More Ups to Your Showroom
All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel...