Marketing

In the “Good old days," automotive advertising was as simple as defining a specific demographic to target and buying a TV, radio, or print media plan...

For this month’s video marketing profile, I interviewed Scott Toland, president of The Toland Group, whose automotive marketing career started back...

Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...

Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on...

2014 is upon us, and savvy dealer marketers are looking ahead to better understand the most important trends impacting them and affecting their...

Advertising your car dealership online is likely a marketing tactic you're already familiar with. So it's probably time to promote your business on...

With thousands of websites and blogs vying for the same high ranking on Google’s search results, great content just isn’t cutting it anymore. While...

Since its advent, video has been the mainstay of advertising for modern car dealers. Through television, video gives dealers a unique, personal...

As the internet becomes an even bigger part of our lives, businesses of all types will have to keep adapting and embracing certain trends. There...

Google calls today’s modern digital consumer Generation C. This generation is not bound by an age demographic, instead they are bound by their use...

If you were born between 1980 and 1994, you might not like what you’re about to read. If you start to read it and your blood begins to boil, at...

Although it wasn't called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to...