Marketing
Four Ways for Auto Dealers to Capture the Mobile Consumer
Is your dealership ready for the rise of mobile devices? If your dealership prides itself on meeting customer needs during in-store visits, make...
Are You Taking Full Advantage of What Facebook Offers?
By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...
Responsive Email Design Part Two: Show Me the Results
Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...
Five Expert Insights on Content and Mobile in 2013 and Beyond
For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...
Eight Ways to Get Customer Feedback Via Twitter
In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...
Dealer Marketing: Future Success Starts with Internet Marketing
As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of...
Dealership Profile—Branhaven Chrysler Jeep Dodge Ram
For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been...
Personalized Marketing of Vehicle Service—the Better Way Forward for Dealers
With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...
Three Ways to Reach New Car Buyers Using Social Media
Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...
Effective Social Media Strategies for Auto Dealers
Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...
Top Tips from Social Media Award Winning Dealers
Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...
Car Dealers Must Monitor the Social Web to Remain Competitive
After perusing the data contained in a recent customer survey report from by J.D. Power and Associates and NetBase, my conclusion was that younger...