Marketing
Millennial Selling Strategy—from a Millennial
Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...
Google’s Latest Automotive Shopping Study & What It Means for Your Dealership
In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...
Mobile Marketing Strategy for Dummies
With all the talk about mobile and mobile apps, you’re probably pumped, ready to jump head first into this new era of automotive marketing. Well,...
Six Ways to Leverage Social Media to Benefit Your Auto Dealership
Marcus Lemonis — entrepreneur and the host of The Profit on CNBC — started off the first episode by writing out a $200,000 check to help out two...
Dealer Video Marketing Profile—Bob Kirek
For this month’s interview I met with Bob Kirek, CEO of the multiple award winning Global Commercial Furnishings Inc, whose company has...
Top Five Resolutions for Dealer Marketers
The New Year is just around the corner. It’s the time when we reflect on the past year and devise a list of personal New Year’s Resolutions. It’s...
Every Dealership Should Have a Video Marketing Campaign
With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers...
Dealer Marketing: “Google Death” is Only Part of the Battle
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...
Three Things to Expect from Your Digital Marketing Partner
Now more than ever, automotive dealerships are recognizing the importance of reaching and connecting with more customers online, and they’re...
Four Strategic Uses For LinkedIn
"LinkedIn? That's that website where you post your resume and connect to your coworkers and old school buddies, right?" If your estimation of...
Five Video Tips from AJ LeBlanc
When it comes to video there are a lot of different questions dealers need answered, so we got in touch with online video and video search engine...
Video Marketing and the New Internet Landscape
I was pumping gas the other day and there was a video playing on the pump; at the grocery store they had a screen playing the news while people...