Marketing
The Future of Virtual Reality and Augmented Reality in Automotive Retail
Electric and autonomous driving, connective technology, and car ownership trends are challenging the way car companies connect with customers....
Keep Up With Cross-Shopping Customers by Using Mobile Location Data
It’s no secret that auto buyers shop around. In fact, they’re savvier than ever. They come to the dealership armed with research they conducted...
Reputation Management: The Marketing Most Dealers Fail to Do
Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want,...
October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders,...
What Information From Big Data Actually Helps Dealerships Sell Cars?
With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data...
How Google Analytics Help You Assess Vendor Performance
Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and...
3 Tactics to Make Full Use of the Digital Marketing Toolbox
In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels...
Why Mobile Marketing Is a Must in the Service Department
Auto buyers consider many factors, both logical and emotional when they’re determining whether or not they will purchase a vehicle. Outside of the...
September Q&A: Mobile Marketing Provides a Constant Customer Connection
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we...
Artificial Intelligence: Provide the Ultimate Digital Shopping Experience
Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...
How Mobile Marketing Advancements Influence the Car-Buying Process
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...
Today's Automotive Data Science: The Future Is Now
There is a lot of discussion going on these days regarding how big data will be a benefit to dealerships, manufacturers, and consumers in the future....