Technology
Hindsight is 2020: Tech Supports These Issues We Didn't Know We Had
We talk a lot in our industry about meeting the customer where they live and creating a frictionless sales experience. While these things are...
Why Automation Is Like Fine Wine - and the Data Thereto
We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances...
This Is How Automotive Retail is Transforming
In the earliest of days, weeks, and even months for auto dealerships returning to business (open doors at the facility), we are getting some...
The Pandemic's Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital...
Behavior Prediction Tech Can Improve Stores' Marketing ROI
A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is...
Want New Revenue Opportunities for Your Dealership? They’re in the Data
I can’t stress enough the importance of a clean, up-to-date marketing database. Data inaccuracy harms your efficiency and effectiveness and makes you...
Chatbot - Friend or Foe
A chatbot is exactly what it sounds like: A robot that managesyour conversations. The bot simulates a human-like interaction to give shoppersthe...
Why Automating Your Google Ads is the Future of Your Dealership
It's no secret that there is a revolution happening in the automotive industry that, in many ways, has already impacted other industries: Applying...
Diminishing Returns: How Many CTAs Should You Have?
Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products...
Why Your Ad Budget Should be Optimized by AI and Not Humans
For a long time, we all feared that machine learning and AI would take our jobs, diminish work, and leave us unemployed. But we’re over that. Now,...
Everyone Wins With A Seamless (Online And In-Store) Experience
Think about the last time you experienced a retailer with a digital experience that seamlessly connected to the in-store experience. Maybe it was as...
Take the Headache out of OEM Rebates
As Happy Gilmore says, “The price is wrong BOB!”. Factory rebates are one of the most aggravating aspects that inventory managers struggle with...
