Technology
Digital Transformation in the Automotive Industry
Technology touches every part of our lives. From the Alexa alarm that wakes you up to the UberEats app that brings you lunch, technology has...
Using Data to Connect on-Line and in-Person Car Shopping
There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping,...
Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
Let's finally talk about it. The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology...
Your Dealership's New Unforeseen Competitor. How Will You Keep Up?
Your dealership isn't competing with the dealer next door, it's competing with Netflix. The fight for digital real estate is real. In-market car...
Let Data Be Your Guide: Navigating an Uncertain Sales Environment
There's no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the...
Interview with Assurant Global Automotive: Customer Experience Tech
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a...
Auto Retailing: Customer Experience Transformation Starts with The Basics
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and...
Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic
The COVID-19 crisis has accelerated preexisting digital retail trends in the auto industry, and focusing on creating a clear digital retailing &...
Digital Motors Enables Dealers to Deliver Apple-Like Experience
Retailing has changed radically in the past decade, and it has changed even more radically in the past 12 months. Lockdowns, business restrictions,...
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool....
Auto Retailers: Customer Experience Needs to Be Your Differentiator
Tom Knighton said it best, Customer Experience - the term is everywhere in business and even in society now. As with many business practice...
Sierra Toyota Recognized for Community Actions
Sierra Toyota in Sierra Vista, AZ is a small market Toyota dealership, and the leadership team understands the value of providing an exceptional...