Technology
How Google’s Website Ranks Website Vendors for Average SEO, Accessibility, and Best Practice Scores
How Do You Measure Up? We’ve now written three articles on how Google views our industry for speed and performance. We touched on Page Speed, Speed...
Enabling The Dealer Network To Optimize Parts, Service & Warranty To Drive Service Profitability: An Interview with Ashok Kartham, Chief Product Officer, Syncron
“In 1995, as web adoption was excelling and Internet browsers were engaging users I realized three key things. One, there was a clear opportunity for...
How Google’s Website Ranking Factors Rank Website Vendors Part One
How do you measure up? PART ONE In our previous two articles, we wrote about how Google uses its software to assess a website’s performance, from...
The importance of data orchestration & connectivity
As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our...
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents) Part Two
PART 2 In Part 1 of this two-part series on website ranking factors, we discussed Page Speed, Page Index, and Technical SEO scores. We look at the...
Google Analytics 4 – The Change You Have to Make Happen Now
July 1, 2023 is the all-important date Google has announced it will discontinue Universal Analytics. At that time, the new Google Analytics 4 (GA4),...
eCommerce Has Permanently Disrupted the Way New Car Dealers Sell OEM Parts
Over the past two decades, retail has drastically changed with the rise in eCommerce. Compared to other sectors, the automotive industry has been...
Dealing with Digital Disruption: How to Make Digital Retail Work for your Dealership
Over the last few years, a combination of advancing technology and changing consumer behavior driven by the pandemic have pushed digital retail to...
The Biggest Disruption of All: The Quiet
When we think about disruption, we think loud, rowdy, and bumpy. But in reality, it’s the dealerships that can mitigate the noise who are making the...
Disruption is the New Normal
Disruption. One of the buzz words lately over-used and misunderstood. The standard business definition is “radical change to an existing industry or...
Communication Has Changed: A Conversation with Joe Shaker
How do you interview someone who is truly an industry heavyweight, a Massachusetts Dealer of the Year, the CEO of a Tech Company, and who has been...
Connected Television Represents A Great Disruptive Opportunity for Dealers
It is estimated that 39% of adults are watching video on a CTV device on a daily basis. This is up from 31% back in 2019 according to data from...
