Marketing & Strategy
Managing the Service Department through High Oil Prices
The Iran war disrupted the oil market and it could hurt your service department. Related to service specifically, full synthetic motor oil is on...
Beyond the First Sale: How Automotive Aftermarket Brands Can Use Promotions to Build Loyalty and Protect Margins
As the automotive aftermarket prepares to gather at the 2026 version of the Specialty Equipment Market Association (SEMA) show, the industry is...
Your Buyers Are Anxious. Is Your Marketing Making It Worse?
A 2026 survey of more than 3,000 U.S. drivers found that nearly 7 in 10 buyers (69.1%) felt financially concerned at the time of their vehicle...
The Problem With Car Ads Isn't AI. It's Slop.
AI has made automotive marketing faster, cheaper and infinite. Has it made any of it better? I came across a post from Porsche’s Newsroom this...
How Hometown Dealerships Can Compete as National Chains Expand
By Tiger Okeley, Executive Board Member at Oak Motors Carvana made its name in online-only used-car sales, and lately it's been buying new car...
The Ad Pivot: When Lending Changes, Marketing Feels It Too
Marketing and finance do not always sit at the same table, but today's lending environment is giving them more in common than ever before. That is...
5 Ways to Make Your Service Department a Favorite with Women
I’ve spent my entire life in the car business, so when I walk into a service department, I notice things most people don’t. My eyes go straight to...
Increase Your Cyber Security with 10 Simple Steps
What started as a story about how I helped a dealer handle hackers who had created a fake website has now turned into a series on cyber security...
How to Use Social Media to Build Trust and Appointments
Social selling. Just the term makes me feel like I’ve been cornered at a networking event by someone wearing a Bluetooth headset and no shame. And...
How Automotive Service Pricing Reshaped the Competitive Landscape
This article was written by Joe Gibson, the Executive Vice President of Business Development and Growth at InteliChek Automotive, InteliChek...
What Not to Do When Building a Brand (and a Podcast)
When I started the Parts Girl Podcast, I had one goal in mind: bring more attention and support to one of the most misunderstood departments in the...
Always Get the Tacos Next to The Gas Station: A Lesson
Finding good food on a road trip can always be challenging. On a recent trip, I was driving just above the 60 MPH speed limit, while my wife was...
