Marketing & Strategy
How Cybersecurity Vulnerabilities Impact Dealer Marketing Teams
Cybersecurity isn’t always a page-one news story, but it’s only a matter of time. Auto dealerships are always facing significant challenges in...
How to Be the Picasso of Social Selling
"Inspiration exists, but it has to find you working." – Pablo Picasso Lately, I’ve been thinking about how closely selling resembles art. In fact,...
What Car Dealers Can Learn from Enthusiast Auctions Like 'Bring a Trailer'
Car dealers across the country have been noticing a shift in how cars are being bought and sold. Traditional wholesale channels are still the...
10 Tips to Navigate Social Media and Online Reputation Attacks
Social media has changed the way dealerships connect with their customers - and how reputations are built or broken. Some dealers have embraced the...
Hiring for Performance and Influence: How to Build a Winning Dealership Marketing Team
Wasted ad spend, poor customer messaging, and lost revenue. These are just some of the costly consequences of hiring the wrong marketer. Imagine...
Sustainable Social Selling Strategies to Avoid Burnout: Part Two
Mastering social selling isn’t just about posting content—it’s about building meaningful relationships and leveraging the right platforms for...
Sustainable Social Selling Strategies to Avoid Burnout: Part One
The constant demand to create content, engage with followers, and grow your social media presence often feels overwhelming. Over the past several...
Balancing Technology and Customer Experience in 2025
Your Service advisors are drowning in technology. They juggle multiple systems, switching between DMS screens, inspection tools, messaging platforms,...
Streaming Audio Advertising: A Game-Changer for Local Auto Dealers
As consumers increasingly shift from traditional radio to streaming audio, local automotive dealers have a powerful new tool to reach potential car...
Stuff In The Medicine Cabinet
When I was young, I used to marvel at the shear volume of stuff in my parents’ medicine cabinet. “Wow, what’s it all for?!” I used to think to...
Essential Social Media Policies to Keep Dealers Out of Hot Water
Throughout my career in dealership management, I have focused on implementing effective systems, processes, and policies to streamline operations and...
Perception vs. Reality: The Fixed Ops Pricing Myth
This article is part of the InteliChek Automotive Brand Partnership. It all started in 1997. While collaborating with an OEM, David Swan uncovered...