Marketing & Strategy
Enhancing Security with Advanced Identity Verification Fraud Detection Tactics
How can you spot and stop identity verification fraud? With fraudsters constantly innovating, dealerships and individuals must stay ahead with...
The Amazonification of the Dealership Parts Department
This article is brought to you through the DMM Podcast Partnership with The Multi-Point Inspection Podcast sponsored by InteliChek, the industry...
I AM MARKETING | Kirsten Von Busch
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey...
I AM MARKETING | Carolina Pereira
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston...
I AM MARKETING | Laurie Kelley
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail...
How First-Party Data Can Revolutionize Advertising Strategy and Budget
You are not imagining it. Your dealership’s marketing ad budget is not stretching as far as it did just last month. Ad costs have skyrocketed over...
I AM MARKETING | Jordan Cox
The fourth episode of "I AM MARKETING" by Dealer Marketing Magazine features Jordan Cox, Head of Community at Automotive State of the Union (ASOTU)....
Marketing Alignment & What I Wish the Auto Industry Knew
Written by Dustin Schuler, Marketing Manager at Bud Clary Auto Group Dustin is a data-driven marketer who is focused on results-oriented leadership....
I AM MARKETING | Noe Longoria
The second episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Noe Longoria, Director of Content at Cavender Auto Group....
I AM MARKETING | George Nenni
The debut episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features an engaging interview with George Nenni, a prominent figure...
10 Things I Hate About Automotive Marketing
Written by Joe Brown, Chief Marketing Officer of Frank Leta Automotive Group. Joe is a third-generation dealer who merges tradition and innovation...
Brand Loyalty and the Hispanic Community
There is no shortage of conversations about the value of brand loyalty. As Forbes points out in an article from a few years ago, when you think of...
