Marketing & Strategy
How First-Party Data Can Revolutionize Advertising Strategy and Budget
You are not imagining it. Your dealership’s marketing ad budget is not stretching as far as it did just last month. Ad costs have skyrocketed over...
I AM MARKETING | Jordan Cox
The fourth episode of "I AM MARKETING" by Dealer Marketing Magazine features Jordan Cox, Head of Community at Automotive State of the Union (ASOTU)....
Marketing Alignment & What I Wish the Auto Industry Knew
Written by Dustin Schuler, Marketing Manager at Bud Clary Auto Group Dustin is a data-driven marketer who is focused on results-oriented leadership....
I AM MARKETING | Noe Longoria
The second episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Noe Longoria, Director of Content at Cavender Auto Group....
I AM MARKETING | George Nenni
The debut episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features an engaging interview with George Nenni, a prominent figure...
10 Things I Hate About Automotive Marketing
Written by Joe Brown, Chief Marketing Officer of Frank Leta Automotive Group. Joe is a third-generation dealer who merges tradition and innovation...
Brand Loyalty and the Hispanic Community
There is no shortage of conversations about the value of brand loyalty. As Forbes points out in an article from a few years ago, when you think of...
A Unified Auto Parts Industry: A Call for Innovation
It’s no secret that the automotive parts industry is experiencing a massive shift driven by new technologies, changing customer needs, regulations,...
Drowning in Demands: 5 Key Ways to Stay Afloat
Written by Colby Joyner, Vice President of Marketing and Strategy at Cavender Auto Group. Colby is also an Auto Remarketing “Dealers Under 40”...
Speaking at NADA: A Retrospective
Being invited to speak at NADA was a pivotal moment in my career, a culmination of years spent influencing the auto industry’s approach to managing...
Are you Managing your Brand? A Perspective on Brand Identity
In the race for technology, electrification, digitization, AI, automation, and more have we lost the core essence of what the brand is? What it...
How to Prioritize the Customer: Fixed Ops Edition
As automotive retail continues to evolve, it is expected that visionary dealers will become hyper-focused on delivering a more convenient customer...