Marketing & Strategy
A Marketing Guide to Attract Female Car Buyers
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience,...
Tips for Creating a Stress-Free Car Buying Experience
By: David Boice, CEO and Co-Founder of Team Velocity Buying a car is one of the biggest financial commitments people can make, yet the process often...
The Manager’s Guide to Tools, Tactics, and Social Selling Success (PART 2)
In part one of this two-part series for sales managers on embracing social selling and overcoming the obstacles with a sales team, I discussed some...
Revolutionizing the Dealership Experience in the Intelligence Age
Artificial intelligence (AI) is not just a buzzword, but a powerful force that is reshaping the automotive retail landscape. As we stand on the brink...
Car Dealers: The Hispanic Market Is Still Waiting to Be Engaged
I was a guest on Paul Meyer’s Sunday Night Live last month. It was a lively talk covering a lot of facts on Hispanic marketing and the immense...
Automotive Podcasting: What You Need to Know
Podcasting in the automotive industry is not just about creating content; it's about connecting, sharing, and driving change. My journey into...
Owl Chores
My wife and I have a neighborhood owl. Well, it’s not our owl. Every night, right after sunset when the trees are still and the orangy-pinky hues...
Enhancing Security with Advanced Identity Verification Fraud Detection Tactics
How can you spot and stop identity verification fraud? With fraudsters constantly innovating, dealerships and individuals must stay ahead with...
The Amazonification of the Dealership Parts Department
This article is brought to you through the DMM Podcast Partnership with The Multi-Point Inspection Podcast sponsored by InteliChek, the industry...
I AM MARKETING | Kirsten Von Busch
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey...
I AM MARKETING | Carolina Pereira
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston...
I AM MARKETING | Laurie Kelley
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail...