Marketing & Strategy
The Saga of the Hdx 27 Gallon Containers and Your Dealership
So, I sold my RV, (please hold your applause) and needed to buy HDX 27 gallon storage containers to keep “my stuff,” which had previously lived in...
Dealership Inventory Crisis: Marketing Lessons From the COVID-19 Crisis
It’s obvious that fluctuations in inventory are going to dominate the automotive narrative for the rest of 2021. And while it seems like we’ve just...
Reputation is Everything. Hispanic Car Buying Preferences Survey Review
In my first article on Hispanic Car Buying Preferences, I gave a broad overview of our 2020 and 2021 surveys. For this article, I will focus on...
Connected Car Opportunities in Parts and Service
There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping,...
2021: Will Your Car Dealership Go From Success to Hot Mess?
I’m not one to sugarcoat a crisis, but the pandemic has created at least one happy consequence for car dealers — vehicle shortages. With people...
Scarcity is The Best Thing to Happen
Right now vehicles are selling at all-time record profits, salespeople are able to make a good living, and store net profitability is more than most...
The Power of Return Parts Buyers
You probably know the age-old business adage that it’s cheaper to sell to an existing customer than it is to acquire a new one. In fact, it’s about...
Using Data to Connect on-Line and in-Person Car Shopping
There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping,...
The Coming Wave of the Electric Vehicles and the Impact on Auto Retail
We have all read and heard the recent headlines around the auto industry. Electric, electric, electric. It is coming fast and furious! Depending...
Have You “Lost Interest” in the Cash Deal?
After a recent F&I Master’s class, I came back to the dealership better, stronger, and faster than before. That class taught me about having a...
Did You Know This? Latest Hispanic Car Buying Preferences
There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in...
The Chip Shortage Is Coming! Is Your Used Inventory Ready?
By now, the entire industry and many consumers have heard about the chip shortage ready to hit automotive showrooms about the time our summer kicks...
