Marketing & Strategy
Fixed Operations Marketing: The Revolution
I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile...
Disruption is the New Normal
Disruption. One of the buzz words lately over-used and misunderstood. The standard business definition is “radical change to an existing industry or...
Communication Has Changed: A Conversation with Joe Shaker
How do you interview someone who is truly an industry heavyweight, a Massachusetts Dealer of the Year, the CEO of a Tech Company, and who has been...
Disruption is Change
In the automotive industry we usually connect the word disruption to some up-and-coming vendor program, product, or new technology. When really...
Curing your COVID Hangover
If you ordered a new vehicle and were told it could take a few weeks to come in, and all you had to do was leave a deposit and wait, you’d be pretty...
Connected Television Represents A Great Disruptive Opportunity for Dealers
It is estimated that 39% of adults are watching video on a CTV device on a daily basis. This is up from 31% back in 2019 according to data from...
Changing the Narrative to Sustainable Profit
I can vividly remember discussing a car deal with a sales manager and him telling me, “Get all the profit you can, it’s not like they are going to be...
Need Management over Lead Management
It seems like a simple concept. Take care of people’s needs first and foremost. Yet, it continuously falls short on the planning and execution when...
How Marketing and Accounting Play Powerfully as a Team
Within my own career journey, I worked at a high-line auto group based out of the New York Market. Originally when I took the role, the group had an...
The Not-So-Hidden Gold Mine That Could Increase Dealership Revenue Instantly
A customer for life goes a long way in automotive. It’s not just the vehicle purchase, it’s everything that comes with it: maintenance, service,...
Connecting & Collaborating to Grow to Boost Your Dealership
By now we have become all too familiar with the realities of limited inventory, looking for alternative ways to help customers and create profit can...
Dealership Websites: Embracing & Implementing Change an Interview with 321 Ignition
The automotive industry has certainly been hit hard by the pandemic resulting in everchanging ways of how car shoppers are shopping. This calls for...