Marketing & Strategy
Interview with Assurant Global Automotive: Customer Experience Tech
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a...
Get More Traffic to Your GMB Pages with User-Generated Content
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as...
Is RELEVANCE a part of your dealership's internet lead management (ILM) process?
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns...
Harnessing the Power of Pre-qualified Sales Leads
The idea that car researching, shopping, and purchasing is moving online is not a new story, but Covid-19 accelerated that trend in a significant...
Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic
The COVID-19 crisis has accelerated preexisting digital retail trends in the auto industry, and focusing on creating a clear digital retailing &...
Dealerships, do you even CPO? A Simple & Beneficial Approach
One of my favorite calls receive are from former customers or friends who know I am in the car business. They call asking me how they should buy...
Social Media Strategy: Top Performing Storytelling Posts
"Storytelling" is all the rage on social media right now amongst professional marketers. The truth is, this is nothing new. Before "storytelling"...
Why Your Dealership Needs To Actually Use Your Blog
If you want to keep a secret, secret... If you'd rather not air your dirty laundry in public... If you don't want anyone ever to find out what you...
How To Handle A Customer Dispute Like a Pro: Part 2
In Part 1, you will recall that we had the goals of discovering the truth, building trust, and de-escalating the customer's anger (a.k.a. extracting...
How To Handle A Customer Dispute Like a Pro: Part 1
"The only difference between an ordeal and an adventure is your attitude," states the recent, popular internet meme I encountered, and I agree....
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool....
Auto Retailers: Customer Experience Needs to Be Your Differentiator
Tom Knighton said it best, Customer Experience - the term is everywhere in business and even in society now. As with many business practice...
