Marketing & Strategy
The Real Value of Third Parties in Automotive
I’ve heard third-party listing sites described as a necessary evil in automotive. They provide valuable information to consumers and valuable leads...
Are You Fishing in a Crowd?
Growing up in Wyoming, I learned many lessons about the value of being in a secluded place and not being surrounded by a crowd. One memory that...
They Called it Facebook for a Reason
A phone rings in the middle of the night, startling a grumpy middle-aged college dean back into consciousness. The computer servers at Harvard are...
Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles — whether it’s due to an expiring lease, delayed upgrade, or repair...
Essential Things to Know About Handling Customer Reviews
It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on...
In the Quiet, Listening Becomes Easier
Many of us lived through the 2008-2009 recession. For those of us that were in some of the hardest-hit industries like real estate, banking, or...
Grow Your Base Through Conquest
Humans are born to compete. As far back as ancient times, when we competed over every available resource as a matter of life and death, the idea that...
Podcasting Provides New Opportunities for Local Auto Dealers
From nationally-known shows like Joe Rogan and Ben Shapiro to niche programs catering to a specific audience, podcasts are officially a thing. As of...
“Adapt or Die” Why Dealerships Need to Experiment with their Internet Sales Lead Processes
You may have heard of the motivational sales phrase, "always be closing." But, when it comes to handling internet sales leads, dealerships really...
The Impact of Digital Marketing and Online Car Sales
With the power of the internet at their fingertips, consumers of all ages increasingly research what they want to buy before making their purchases....
4 Steps to Set Your Dealership Marketing Up for Success
Have you ever considered that setting up your dealership for success could be as simple as examining your habits? It may sound farfetched, but it's...
5 Ways to Put Reliability at the Center of Your Store’s Success
On the old classic TV show "Lassie," Timmy never fell down a well, contrary to popular belief. But viewers knew if Timmy did, he could rely on Lassie...
