Marketing & Strategy

Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian –...

What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search...

Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance — especially in...

Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of...

Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of...

For many years, the relationship between customers and automotive salespersons could be adversarial. Some car shoppers believed that salespeople were...

The internet and social media have created a society of consumers who expect information immediately at any time of day or night. In an...

Albany, NY — October 1, 2018 — Auto/Mate Dealership Systems’ Chief People Officer David Druzynski will present at the upcoming DrivingSales...

Conversica, the leader in conversational artificial intelligence (AI) for business and the only provider of AI-driven lead engagement software for...

Providence, RI — September 25, 2018 — AutoRaptor recently rolled out Appointment Automation that allows dealerships to automatically send out...

New York, NY — September 22, 2018 — Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store...

In 2005, James Binkley founded Texas-based Binary Automotive Solutions after gathering knowledge and experience from 25 years of jobs both in and out...