Best Practices
Automotive Podcasting: What You Need to Know
Podcasting in the automotive industry is not just about creating content; it's about connecting, sharing, and driving change. My journey into...
Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...
Enhancing Security with Advanced Identity Verification Fraud Detection Tactics
How can you spot and stop identity verification fraud? With fraudsters constantly innovating, dealerships and individuals must stay ahead with...
How Can Birds See When They Are Flying And It’s Raining?
Am I the only one who thinks of these things? Seriously. Ever wonder? Well, I did. According to www.ornithology.com “birds have a third eyelid, a...
How First-Party Data Can Revolutionize Advertising Strategy and Budget
You are not imagining it. Your dealership’s marketing ad budget is not stretching as far as it did just last month. Ad costs have skyrocketed over...
The Road to Sustainable Growth: How Auto Dealerships Can Create a More Positive Customer Experience
By Tiger Okeley, Executive Board Member, Oak Motors, A Buy Here Pay Here Used Car Dealership The image of car buyers negotiating with salespeople for...
Compliance as a Cultural Force
Do you stop at stop signs on private property? I don’t think you can get a ticket if you don’t…and no one is looking. So, do you stop? There...
Are your Vendors also your Partners?
Are you tired of paying for software that nobody uses? Dealerships are loaded with technology that is underutilized. Some of this is due to the...
Use it or Lose it: The Vital Role of Activated Data in Closing Sales
There’s a lot of talk about data in automotive these days, and rightfully so. We are living in an age where data is literally the factor that...
People Matter: How to Retain Dealership Talent
In the fast-paced world of automotive retail, where transactions and numbers are the heartbeat, it’s easy to lose sight of the most valuable...
Culture of Curiosity: The Key to Effective Technology Change Management
Technology continues to rapidly advance the customer experience. Apps, AI, and even robots are deployed in businesses with the intention to...
Maximize your NADA 2024 Experience in Five Steps
NADA 2024 is around the corner - February 1-4, 2024! In Vegas. It’s a must-attend event. And, as everyone knows, NADA is the industry’s biggest...