Commentary

3 Reasons Why Dealerships Should Shift to a Single View of the Customer
Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...

Are Subscriptions the Next Big Automotive Disruption?
It seems that just when we wrap our heads around one new innovation, another one pops up. Between the continuing development of electric and...

Does Your Online Presence Do Your Dealership Justice?
Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches...

Bolster Your Dealership's Digital Experience With Flexible F&I Solutions
As we all know, the world of retail is swiftly changing, and the vehicle F&I industry is not immune to the ongoing shift. Vast changes in technology...

Is Bad Translation Technology Keeping You From Connecting With Spanish-Speaking Customers?
Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English...

There's No Such Thing as Giving Too Much Information to Prospective Buyers
As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information....

What the Real Estate Industry Can Teach Dealers About Social Media
Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and...

Top 10 Online Resources for Dealers
Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to...

Know the Different Types of Workplace Harassment
News about harassment is everywhere these days. Why? Because harassment is everywhere. Although the problem has been recognized for decades, it seems...

How to Be the Automotive Sales Version of Sherlock Holmes
If you’re looking for famous fictional characters who’ve changed culture, you can’t do much better than Sherlock Holmes. Sir Arthur Conan Doyle’s...

How Advertising That Sticks Out Draws Consumer Attention
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear...

How to Spot the Red Flags in Your CRM System
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system...