Commentary
Commission Breath
What is that awful smell? You know, that smell you sniff when you meet a “slick” salesperson? What is the definition of a professional? Is it someone...
Step Back: How Experience in Automotive Hinders Our Ability to Create an Ideal Consumer Website
Do you know the difference between the Frigidaire Professional dishwasher and the Gallery dishwasher? Nope. How about Lenovo T and X series laptops?...
Choose To Serve
I have been earning a commission-based income for over 15 years. As a result, people often ask me how I deal with the uncertainty of my monthly...
Reshape Your Marketing Efforts Using Audience Segmentation
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership;...
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth...
The Future of the Automotive Industry Is Electric
For the past 30 years I have owned an advertising agency that specialized in television advertising for mostly auto dealers. For the past 15 years, I...
How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond
The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to...
5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook....
In Today’s Gig Economy, Are You Classifying Dealer-Trade Drivers Correctly?
The term gig economy is not just one you hear millennials use; it’s a continuously growing workforce of independent contractors who value flexibility...
How Local SEO Helps You Outsmart the Competition
How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to...
Why Dealers Are Riding High on the Credit Union Wave
Credit union lending’s prevailing strength is filling the profit sail for increasing numbers of auto dealers. Data shows credit unions provide...
How Service Departments Can Prepare for the Future by Embracing Disruptive Technology
Dealership service departments are on the verge of seeing transformative changes, and those that do not recognize these emerging patterns may face...