Commentary
Why Dealers Should Care About Real-Time Marketing
Real-time marketing solutions are finally gaining traction in the automotive space — and that’s great news for your dealership. Real-time marketing...
Build a Lifetime of Customers With Warranty Programs
I’ve been asked to explain why lifetime warranty programs are so important to an auto dealership. We’ve already talked about how this type of program...
Are You Ready to Give Consumers the Online Financing They Want?
As automotive lenders and retailers, we stand at the edge of deep and transformative change. Skeptical? Don’t be.Consider, instead, the evidence of...
To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their...
Build Your Personal Brand to Define and Enhance Your Professional Reputation
If you work for a living, your personal brand is essential. Whether you’re in line for a promotion or you want to look for a new job, expand your...
How to Avoid the 4 Common Dealership Mistakes When Running SEM Campaigns
For a carefully considered purchase like a vehicle, the internet is a dream come true. All of the information that a shopper could want is out there:...
4 Ways Dealers Can Benefit From Blockchain Technology
I know what you’re probably thinking. Blockchain is another one of those topics technology vendors throw around to show how smart they are, and to...
Focus on Your Customer's Satisfaction Instead of Low Price
Success in the car business depends on a combination of important factors. One factor is profit, and profit is dependent on moving the focus of the...
Know the Different Types of Workplace Harassment, Part 2
In Part 1, the author discussed workplace harassment based on sex, gender identity, and sexual orientation. This month, she examines harassment based...
Custom TV Channels Stop Competitors From Advertising in Your Dealership
The automotive marketplace is highly competitive, with dealerships, service facilities, and other vehicle-related businesses spending a significant...
How Consumer-Identity Data Revolutionizes Automotive Marketing
Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will...
What We Learned From Dealers at NADA 2018
Another National Automobile Dealers Association (NADA) convention has come and gone, and for attendees, it was a whirlwind of information, sensory...