Best Practices

For many years, the relationship between customers and automotive salespersons could be adversarial. Some car shoppers believed that salespeople were...

As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. What is your competitive advantage...

Remember your last trip to Circuit City? You know, the store where service is state of the art? If that slogan means nothing to you, you’re either...

The digital transformation has had a major impact on customers’ experience online, offering personalization and convenience like never before. It has...

Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are...

One thing is true of every automotive dealership: Sales staff is the core of its business. Salespeople alone can ensure that customers have the best...

The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly,...

Warren Buffet once said, “Price is what you pay. Value is what you get.” The distinction is one of great importance to car dealerships, and it’s why...

Online auctions started out as an easy way to liquidate low-end trades. They have quickly evolved to the preferred method to buy and sell all types...

In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top...

When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90%...

User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...