Best Practices
How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing
Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to...
How to Convert on the 3 Customer Buying Signals
We live in an age where technology provides dealerships with an immense amount of data about what customers want — but only if they read their buying...
Top 6 Google My Business Optimization Tips for Dealers
Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service...
The 5 Keys of Marketing and Selling to Women
On June 24-26, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in...
3 Ways Your Dealership Can Tap Into Customer Emotions
Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand...
Are You Embracing the Future and Running to Win, or Just Running in Place?
Tinker Hatfield is famous among sneaker enthusiasts; his engineering work for Nike revolutionized movement, running, and athletic performance....
Trust the Process: Improve Your CRM Processes for Long-Term Success
In the sports world, the phrase trust the process has become popular among fans of organizations that make unusual (sometimes even questionable)...
5 Techniques to Fine-Tune Your Dealership CRM
Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety...
3 Ways to Modify Your F&I Process in the Age of the Customer
One in three Americans would rather go to the DMV, do their taxes, or sit in the middle airplane seat than go through the process of buying a...
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...
How to Use Social Media Channels to Generate More Leads
For many years, dealers have been told that social media channels can’t be used like other marketing channels. We’ve heard that social media is best...
3 Ways to Stand Out Amidst the White Noise of Price Wars
Every week dealerships and their sales managers are faced with the no-win situation of trying to fix high turnover rates by getting into the price...