Best Practices

In this age of intense competition, dealers need to get back to the basics of responding better to leads to increase sales — and as of now, there’s a...

Outbound call campaigns are highly effective for motivating customers to take action. Sometimes nothing beats the sound of a real human voice that’s...

By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of...

With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...

Every salesperson can attest to how difficult it can be to overcome the trade-in objection. More often than not, the customer’s vehicle isn’t worth...

It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40%...

You worked hard to build your relationships with customers — you know their cars inside and out. Naturally, they’ll come to you when they need...

Another year has come and gone. What were your goals for 2017? Did you reach them, or come close? Can you even remember them? Often, we set ourselves...

Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...

As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where...

Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty? Establishing a good relationship with customers can...

Do you ever wish you had a key to unlock some of the great mysteries of the world? Is there a believable explanation for the five-ton statues that...