Best Practices
Make Local Search a Priority in Your Marketing Strategy
According to by BIA/Kelsey’s “Insights into Local Advertising — Automotive Vertical” report, automotive dealers and manufacturers are projected to...
A Better Car-Buying Experience Starts With Empowered Employees
After six years of strong sales, the auto industry is rightfully fearful of decline. A survey of recent car buyers by Deloitte Digital found that...
How to Leverage Geofencing to Boost Conquest Sales
Achieving vehicle sales and service goals is becoming increasingly difficult. Your current customers may be looking at other options, while those...
How Programmatic Video Marketing Makes Consumers Laugh, Cry, and Then Buy
As programmatic spending continues to rise through 2017, video accounts for a healthy percentage. Infrastructure and creative tech for programmatic...
How Dealers Can Cultivate Successful Vendor Relationships
As a dealer, one of your most important goals is to keep your relationships with customers, or potential customers, as healthy as possible. Building...
Focus on Dealership F&I Process Accountability for a Better PVR
Most of us, truth be told, don’t like being held accountable. The word accountability can sound negative, like punishment. We don’t cozy up to it...
How to Fine-Tune Incentive Programs to Improve the Customer Experience
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....
5 Signs Your Dealership Is Leaking Customer Retention
A dealership sinks or swims based on its ability to retain customers — or not retain them. Are you certain you know which outcome you’re moving...
3 Tactics to Make Full Use of the Digital Marketing Toolbox
In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels...
Use CRM Training to Build a Staff of Winners
It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM — which, in my opinion, is the most important tool for a car...
Going Digital Doesn't Mean Giving Up the Personal Touch
The automotive industry’s move to digital can make the personal touch seem irrelevant. These days, people interact first with dealerships online...
3 Ways to Get Your Sales Staff Out of the Seven Car Club Rut
You probably have heard of the Seven Car Club theory if your dealership onboarding involves watching and learning from the comical 1990s-style...